The Confused Market and Neo-Image Solution

In 2004 Neo-Image conducted a comprehensive market study of candle retailing in the U.S. and Canada. Thirty-five retailers in competing in various market segments were examined. Special attention was given to pricing, packaging, branding, private labeling and other marketing mix variables. The conclusion of the study was clear: The consumer is confused.

Other than pricing between segments, there is little or no differentiation between one brand over another in terms of quality, price and ultimately value. Consumers are demanding products, brands and packaging that clearly identify with their VALS (values, attitudes and lifestyles).

Neo-Image has responded to market demand by developing two new exciting brands. They address not only end-user consumer needs, but also the needs of retailers – the need for high value, image-driven products that consumers will immediately recognize and return to purchase, time and time again.

Select from the following links, or click on a logo to the left, for a brief profile and product catalogue:

Yummi™
Just Candles™