The Just Candles™ Consumer: “Practical
Chic”
 The
Just Candles™ consumer is also motivated by the desire
for self-expression, but live within the traditional context
of family life, practical work and recreation. They believe
the world is changing too quickly and therefore value practical
products and brands. They also exhibit these characteristics:
- Prefer value over luxury, therefore buy
basic products
- Focus on meeting their needs rather than
fulfilling desires
- Fun loving and follow current fashions
- Express themselves and experience
the world by working on home renovations, raising children
and enjoying a few close friends
For more information download the Just Candles™
Catalogue below:
View online: 2005
Just™ Catalogue (2 megabyte
PDF)
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