Core competencies: Neo-Image will be a leader in the industry largely due to our commitment to use high-speed, highly efficient manufacturing technologies. Our technology will also allow us the flexibility required by our customers to quickly retool, manufacture and deliver our products quickly. Our wide range of quality products will allow us to serve several key retail and institutional market segments. Innovative marketing and speed to market will be key competitive factors as we grow.

Physical Plant and Technology: Neo-Image will continue to operate from and invest in state-of-the-art facilities. Ongoing investments in production, warehousing, fulfilment and distribution technology will allow us to improve productivity and provide quality products and competitive pricing to our customers.

Marketing: Neo-Image will be recognized as an innovative and progressive manufacturer and marketer of candle products, not only to the industry, but also to the end user consumer. We will reinforce our sales and distribution channel partners with value-added marketing support that will help them sell more. The internet will continue to play a vital role in serving our customers more efficiently and profitably.

Human Resources: Recruiting and retaining skilled employees will always be a key strategic advantage. It is our people that continue to help our clients succeed.

Operations and Systems: Quality control, inventory management and customer relationship management (CRM), will continue to play an important role in our ongoing success with our existing and new customers.