The Yummi™ Consumer: “Look at
me!”
 The
Yummi™ consumer is motivated by the desire for achievement
and self-expression. They have goal-oriented lifestyles, live
fairly conventional lives and value predictability and stability.
Image is also important to this segment. They favor products
and services that demonstrate success to their peers. This
segment also exhibits these behaviors:
- Fun loving and follow fashions and trends
- Concerned about the opinions and approval
of others
- Favor stylish products that emulate the
purchases of people with greater material wealth
- Shop as both a social activity and an
opportunity to demonstrate to peers their ability to buy
- Purchases reflect the emphasis they place
on looking good and having "cool" stuff.
How
you look, feel and live.
For more information download the Yummi™
Portfolio below:
View online: 2005
Yummi™ Portfolio (1.4 megabyte
PDF)
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